Brand & Core Values
There is a lot of activity now in dental practices throughout the country on developing their “brand.” As nearly everything else, this is being pushed by brand vendors who are selling dentists ‘stuff’ they may not completely understand. Dentists are spending tons of money not really knowing what a brand is, how to generate an authentic brand, and how to best utilize ‘brand’ in their marketing.
Here is an excellent article on brand, what it means and how you use it to market.
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